Pagani Design PD-2770 Automatic Watch for Men

Is Pagani Design lawful?

Yes, Pagani Design is fundamentally lawful as a watch brand. What matters is how a specific model is designed and marketed.

It is generally lawful if:
no protected trademarks (name/logo) of other makers are used,
no forgery (counterfeit) is involved,
the product is not presented as an original of another brand,
no confusingly identical marking/branding is used.
Important: Many inexpensive watches are "homage-inspired" (design reference). This is not automatically unlawful – but it can become legally delicate if the design/brand appearance is too close to a protected original or if consumers could be misled.

What does Pagani Design mean?

Pagani Design is the brand name of a maker/label known especially for affordable watches that often resemble classic luxury sports watches in appearance.

"Design" stands for the focus on appearance/look and feel. The name does not automatically mean there is a connection to luxury brands – it is an independent brand in the watch budget segment.
In short:

Pagani Design = brand name offering watches with a modern, often "luxurious" style at a lower price.

Is it illegal to buy a counterfeit watch?

It depends on the country, import, and use – roughly in the EU/Germany:
The purchase/possession of a replica is not automatically "illegal" in every case, but it can have legal consequences (e.g., confiscation).
Importing counterfeit goods is especially critical: Customs can seize the goods, and trademark owners can assert claims.
Selling/reselling replicas is generally much riskier and can have civil and possibly criminal consequences (trademark infringement, deception).
Important for your SEO/shop communication: When informing about the topic, clearly distinguish between:
Replica/counterfeit (brand is copied/faked) vs.
Homage/design reference (own brand, no foreign logo)

Are replicas allowed?

In practice: Usually not "allowed" in the sense of trouble-free – especially regarding import and trade.
Counterfeits typically infringe trademark rights (logo/name) and often also design rights.
Customs can seize replicas/fakes.
Trademark owners can demand cessation, destruction, and compensation.
Those who sell replicas almost always operate in a high-risk area.
If you create content about this, it is strong for SEO to give a clear FAQ answer:

Replica = Fake with trademark misuse → legally problematic.

Homage = own brand without foreign logo → depending on the design, rather permissible, but not without limits.

What happens when customs find counterfeit goods?

If customs suspects that the goods are counterfeit, the following typically happens:
The shipment is stopped (for inspection).
You often receive a notification (depending on the procedure).
Customs can inform the rights holder, who will have the goods examined.
If the suspicion is confirmed, the goods may be seized and destroyed.
Additionally, costs or claims may arise (e.g., destruction costs, warning/cease and desist).
The most important information for users is this: a refund is not guaranteed, and the goods may be gone before they even arrive.

Who owns Pagani Design?

Pagani Design belongs to the company/brand "Pagani Design" (that is, the respective brand owner behind the label). It is not automatically to be equated with well-known luxury brands or car brands just because the name sounds similar.

If you want to be absolutely certain, you can check the brand owner through official trademark registers or the information provided by the seller/manufacturer (imprint/brand info/trademark entry).